Pretty & Nice - Golden Rules for Golden People

Golden Rules for Golden People is full of high-priced lyrics, words of diamonds and gold and amethyst being sung to you like a bazaar full of gems. The imagery of the entire thing is damn shiny, but the whole theme of this midas-touched album is to break apart pretty exteriors and find something more worthy than money.

Comparing it to Pretty & Nice's other albums, it still has that aggressive guitar and soft vocals that we know them for, but it's more clear cut. It's hard to pull a favorite, since every song has something different to offer your ears. 

The album starts with "We are all instruments" and ends with "that's everything you need to get." However, that's not everything you need to get about Golden Rules for Golden People since knowing that it's not just good sound is something you should go into this album thinking. Because these lyrics are excellent.

"Most pretty shells chime like there's nothing inside," is the first lyric of Q_Q and it kind of contradicts itself because the album art for Golden Rules is very pretty and there's a hell of a lot inside of it.

Like, every song has an entirely different approach. Mummy Jets is the song that consistently gets stuck in our ears, the "aww-ww-ww's" of the chorus serenading our minds all day. But then there's Critters, telling you to dance off your pain, and Yonkers making you feel like you're getting drunk on a yacht, and Kill the Beast being sung to you like a fantasy novel. The title song, Golden Rules, talks about building a ship that won't sink and then it hits a tide of music like chaos. The album is just everywhere with its thoughts and sound, but it ties into this concept of money and music while still sounding hella good.

Just buy it, please. If you're gonna get one album this month, it should be this one.